Watch this page for all Rochesterfest Treasure Hunt updates.  While 2020's Treasure never got out of it's undisclosed storage vault and was quarantined for the entire year, we think we've got some pretty good ideas for you to unmask for the 2021 Treasure Hunt.  :-)

The Rochesterfest Treasure Hunt has historically been sponsored by Whistle Binkies Pubs, Hiller's Flooring America and official Hunt media partner ABC 6 News-KAAL TV.

Please thank them for their support of Rochesterfest!

Revisit this page for updates and visit our Facebook page for more Treasure Hunt fun!

Treasure Hunt Clues

Each day's clues will appear here after 7:00 a.m.

Come back soon!


Special thanks to previous sponsors Whistle Binkies Pubs (North and South), Hiller's Flooring America, and ABC 6 News for sponsoring the Rochesterfest Treasure Hunt.  Please visit the Hiller's Flooring America website www.HillerCarpet.com for Saturday hours, and the Whistle Binkies Pubs website www.WhistleBinkiesPub.com for their Monday hours. Watch ABC 6 News Good Morning for daily clues at approximately 6:40 a.m.-6:50 a.m.  All clues will appear here, on this page, each day at approximately 7:00 a.m.

One BONUS CLUE will be available Saturday at Hiller's Flooring America at store opening, and one additional BONUS CLUE will be available at BOTH Whistle Binkies Pubs on Monday at pub opening.


This year’s treasure is a special acrylic medallion, hidden somewhere in the city of Rochester and on public property (but not on a golf course or cemetery) and NEVER on private property that might appear open to the public. It will not be hidden on public land that would be dangerous to search (roadways, etc.)  You will absolutely know if you find it!  Once found, it must be exchanged for its bounty.

Search, but please don't destroy the natural beauty of Rochester or the Treasure hiding place!  Each day's clue will bring you closer to the treasure's location, and it will be evident once found!

All text and clues copyright ©2021 Rochesterfest and may be used in broadcast and print.  All online rights are exclusive to Rochesterfest, go ahead and link to this page!  Online clues will be found only at www.rochesterfest.com (unless express permission granted.)

Where, oh where would a Treasure hide? We have a pretty good idea where it has been hidden in past years, but where will is surface this year? We've also found some terrific motivation from other area Treasure Hunts. Want to see what we see? Visit the Pioneer Press Treasure Hunt or Red Wing's Medallion Hunt during River City Days to see if it helps. (Probably not.)

Below is an image of what you seek, courtesy of ABC 6 News.

Rochesterfest Treasure Medallion - image courtesy kaaltv.com

Explore the complete history of the Rochesterfest Treasure Hunt! Good hunting!


Treasure Hunt History

Check out the history of the Rochesterfest Treasure Hunt!

Schedule of Events

2021 Schedule: June 19 - 26  View Schedule »